Past Experience
As a man of many lives, I’ve worked on projects and campaigns in many industries, with some overlap with my passion for gaming. Below is a selection of some of my favourite work from my marketing side and my game design side.
MARKETING
I’ve had the opportunity to work in many areas of marketing, from PR, influencer, events, social, and digital marketing. Here’s a highlight of some of the campaigns and initiatives I’ve worked on.
GAME DESIGN
While my game design journey is just beginning, I’ve put together a collection of school and personal game projects that I’m proud of. Expect more to come (with quality improvements as I learn and grow!)
Marketing To Gamers
In the pursuit of merging my love of marketing and passion for games. I created MarketingToGamers.com, an online resource to help non-gaming brands understand the marketing possibilities that lie within the gaming industry.
I’ve worked all over marketing, from PR/influencer to digital marketing. While I’ve worked for a lot of campaigns and clients during my time in the agency world, here are a few of my favourite moments.
Marketing
Sobeys Olympics
Sobeys was a sponsor of Team Canada for the 2020 Tokyo and 2022 Beijing Olympics and I was a key part of our real-time engagement, leading the social team as we engaged with fans and posted event results in real-time (which was a 12-hour time difference!)
Jazwares x AEW Toronto
To help celebrate the first time AEW held an event in Canada, Jazewares invited key influencers to see their favourite AEW toys in real life. I managed influencer selection, management, and coordinating event day interviews with AEW superstars!
PlayStation Canada
One of my proudest moments was helping one of my former agencies win the PlayStation Canada business and help it grow. During the time I worked on the brand I led PR for English Canada and managed the team for PS Canada organic and paid socials.
Tru Roots Social
Tru Roots wanted to up their social content strategy and my team was happy to help. I helped lead the content creation team in ideating, capturing, and posting organic social content for the companies Santa Cruz Organic and R.W. Knudsen juice brands.
My time in game design is only just beginning, but I still have some standout projects I’ve been a part of, including school assignments, learning exercises, and personal game prototypes!
Game Design
Bedlam Brothers - Design Week 2024
As part of the Mohawk Game Design program, I participated in our Winter 2024 Design Week, a week-long game jam. My team took the “Two-player arcade theme involving ‘Twins’” and created the chaotic twin mattress moving game, Bedlam Brothers! For this assignment I acted as team manager and assisted in areas of programming, asset design, and marketing/presenting.
Lunar Lander - Assignment
My last project in one of my coding classes was to build a physics-based game in Unity. I leveraged my love of space to recreate the arcade classic, Lunar Lander. Apart from the lander sprite and background, I built and programmed the entire game. While simple, I’m very proud of how it ended up!
Tree Bear Interactive - Logo Design Assignment
While I wouldn’t call art my forte, I loved creating the logo of my hypothetical game studio, Tree Bear Interactive. Done for a college assignment, I was the sole designer and created it in Adobe Illustrator. I also animated a version of the logo for a following project which can bo found here (Link TBA).
Snake - Programming Assignment
my first programming assignment that had visuals beyond text, I worked to make a version of the classic Snake using the RayLib framework (In C#). I worked at reconstructing the game as similar to the classic, with some personal twists around the snake visual, speed scaling with score, growth, and a some fun background music. I was the sole programmer on this project
In my time working with businesses and agencies, I often found that many non-gaming brands and marketers ignored the gaming industry as it “didn’t fit their demo”. So I made Marketing To Gamers to prove that if a brand thinks their audience watches Netflix, they play video games.
Marketing To Gamers
Global Stats
One of the key reasons I built marketing to gamers was to battle the stereotype that gamers are basement dwellers. To help marketers come to this realization, Marketing To Gamers highlights key states for select countries around the world and provides easy links to the official studies they were pulled from.
Case Studies
It’s easy to say that non-gaming brands can succeed in gaming, so I knew I needed proof to back it up. The Case Studies section features high-level breakdowns of marketing campaigns highlighting their results, and key learnings. All case studies were built using only official insights/data, summarized by me.
Platform Insights
The world of video games is huge, so much so that it’s hard to really figure out where to start. To help marketers understand where to find gamers digitally, I put together key insights for major platforms, ranging from gaming specific like Twitch to general social sites like Twitter and Tik Tok.
Blog Content
While the goal of Marketing to Gamers is to be an evergreen resource for marketers, there are always new reports, studies, campaigns, and more coming out. The blog section provides a place to share more recent or relevant info, from an intro to a platform to an article recapping the latest white paper.