With a life long passion for video games, I made the decision in 2023 to go back to school to learn game design.

My hope is after school to either make my own games with a team of friends or work with existing studios handling both design and marketing.

When you least expect it, you’re likely to discover something wonderful. That was my experience with digital marketing. While my background was PR, once I got some opportunity to learn and tackle digital marketing projects, I was hooked.

From organic and paid social to search ads ands programmatic, even social listening and web development. I had opportunities to work across the digital marketing spectrum. I just love the data!

Public Relations is what started it all. I originally studied it at Humber College and it as my primary focus for the first year or so of my career.

While I eventually transitioned to working primarly in digital, I still keep my PR skills up to snuff, as you never know when you need to handle some media pitching or work on getting coverage!

Of all the things I’ve done in my career, influencer marketing was one of the most consitant functions, as it was something I worked on across all disciplines and agencies I’ve worked at.

I’ve worked on campaigns of all sizes, from planning small, ship & pray campaigns for toy companies to working with influencers and athletes to support campaign activities during the 2020 & 2022 Olympic games.